Selecting a real estate agent from a franchise or independent agency can seem like a minor detail. However, it is something that you should select carefully. There are over 8,000 independent and franchise real estate agents across Australia. How do you choose the best one?
Franchise Real Estate Agencies
The reason why most people opt to use a real estate agent from a franchise agency is because they believe that the franchise companies have better sources for finding potential buyers for their homes. The truth this feature can definitely work out to benefit you. In addition, these large agencies often have referral networks or relationships with other real estate agencies. Therefore, if the real estate agent can not help you directly, he or she will have plenty of peers to seek out for assistance with selling your property.
Another benefit of using a franchise real estate agency is that these agencies have their brands behind them. This means that they will be able to form instant trust with both buyers and home sellers because of the name. While this helps, it may not necessary mean much with regards to the individual agent that you are working with.
Independent Real Estate Agencies
Independent real estate agencies can often be a better choice in terms of costs and attentiveness. With an independent real estate agency, their client portfolios are likely to be smaller which means that your property will likely get more attention from your real estate agent than at a large franchise real estate agency.
With the development of online real estate tools, independent real estate agents now have access to more resources than ever. Now independent real estate agencies can successfully compete with their franchise partners. In fact, the number of independent real estate agencies in Australia is rapidly increasingly and the competition from independent agents will only grow in the coming years.
In addition, independent agencies often have established themselves in niche markets. This means that if you go with an independent agency, you can also often find an agent that specializes in selling properties of your type. This focused experience will also probably come with excellent service at a lower cost.
The bottom line is that regardless of who you hire, that agent must have the experience needed to get the job done. Focus more on how well you work with the real estate agent and how well that person is qualified to do the job for the best results.